A Guide to First Party Data

In 2019, 73% of internet using households were significantly concerned with online privacy. This led to 35% holding back from some online activities. (NTIA)

With this in mind, privacy and protecting privacy has been on the agenda for many tech companies. The Apple IOS14.5 update has been the most talked about and publicised of initiatives over the past 2 years and Android and Google are now also putting plans into place to limit cookie usage if they haven’t already done so. This means that marketers could be looking at up to 55% of traffic becoming untrackable. (Statista)

If we marry the IOS14.5 update with Google’s plan to phase our 3rd party cookies by 2024, there has never been a better time to rethink and optimise your 1st party data infrastructure. The sooner brands can begin to collect 1st party data, the better.Through this guide you will:Learn why collecting 1st party data is so importantHow brands can start to collect 1st party dataHow to implement your own server side tracking solution