Because of the evolution of digital and ecommerce, shopping habits and behaviours have fundamentally changed. The path to purchase has never been more complex.

So much choice
So many sources of influence
So much complexity

The most complex part of that journey is The Messy Middle. The messy middle is the outcome of mental processes  consumers use to deal with scale. Learning how to influence this middle is key to sustainable revenue growth.

Use this one page download to develop a better understanding of cognitive bias that underpins decision making. This will help create a compelling proposition to appeal to shoppers on an instinctive level.