Profit Killers: How To Reduce Your Reliance on Promotions
Why Promotions are Killing Your Profits.
For marketers, we would assume that most of your KPIs are going to centre around ROI or revenue generated. But how many of you are actually aware of your profit margin and the businesses actual profits. Because when brands decide to run end of month, payday sales to try and boost their revenue figures in line with targets, it’s going to be affecting your margin.
This short guide will give you the tools you need to assess how much your promotions are affecting your profits and the tools you need to break the promotion cycle and start acquiring customers who will always buy full price.