Why We Should Stop Talking About ROAS
ROAS (return on ad spend) has often been the industry standard for measuring campaign success and the guiding light when it comes to optimising spend. However, a reliance on ROAS (especially last click) causes short term thinking and poor decision making. In any other circumstance than to test, it could be your red tape when it comes to revenue growth.
This short one page download will explain why ROAS is outdated and which metrics your ecommerce team should be focussing on for long term growth.