My Fitted Bedroom
My Fitted Bedroom are the highest quality bespoke wardrobe designers and fitters. Using the latest photo-realistic computer design system customers can see exactly how their new bedroom could look. They ensure the best possible quality for your dream bedroom.
SERVICE
CLIENT
The results
Working closely with the sales team at My Fitted Bedroom to monitor Lead to Sale rate, we are pleased to be achieving a 5X ROAS from our Meta Lead Generation campaigns. We have been successful in creating a secondary source of website traffic and leads alongside exsiting Google Ads activity which is now sustainable and scalable, nationwide. We're really excited to continue testing and exploring lead generation for My Fitted Bedroom as our relationship develops.
About
My Fitted Bedroom challenged Revenue Growth Agency to find a new route to market having been heavily reliant on Google Ads as a single source of leads and paying a higher CPA than they wanted. The brand had tried paid social strategies in the past with little success but we knew that Meta Lead Generation campaigns could be a effective second channel to drive cost efficient and high quality leads. Our team implemented regional lead generation campaigns running 3 ads sets per region concurrently to test targeting options. These included interest driven target as well as lookalike audiences built from 1st party audience data. We then continued to optimise each ad group's budget to achieve the best Cost Per Lead. As some ad sets fell into Meta's 'Special Category' we had to content with some targeting and messaging restrictions. But we love a challenge! We were able to test, learn and scale these campaigns across mutiple regions across the UK in order to create a robust lead generation engine that can continue to grow over time.
