AI for Ecommerce: Ideation vs Execution

Join this month's discussion as Andy, David and Danielle delve into the pros and cons of AI within Ecommerce.

The session will cover -

• Using AI to support ideation

• How AI can amplify your testing strategy

• Pitfalls your brand needs to try and avoid

AI is a rapidly developing technology and conversation, especially within the marketing realm. But actually our perception of the technology is beyond its currently capabilities; meaning we think it is far more advanced than it actually is.

But that is not to say that we cannot make use of its current capabilities within ecommerce. We've experimented with AI generated images for testing and ideation of your social strategy and using ChatGPT to help build you audiences and customer journeys.

If you or your brand would like advice on how you can begin to incorporate AI in order to support and streamline your strategy and workload, please get in touch and we'd be happy to help.