Fixing Your Data Gap with 1st Party Data

Fix Your Data Gap with Server Side Tracking.

According to Statista, 55% of online data has become untrackable due to privacy updates that have been slowly rolling out since 2019.

For brands and marketers this huge gap in data is a key reason why growth has slowed or stopped completely.  Implementing a server side tracking solution to collect more 1st Party Data will not only close this data gap, but also allow you to fuel algorithm-driven campaign types within your digital channels.  

Join Andy and David as they discuss the importance of collecting 1st party data and the steps you need to take in order to implement a solution.  At the end of the session, you should be able to go away and implement this solution yourself and begin seeing more of your data in platform analytics and GA4.