Marrying CRO with Storytelling to Boost Ecommerce Performance

This month Andy is joined by Gareth James from Flockr to discuss how we can use CRO techniques within your storytelling strategy to improve ecommerce performance.

Conversion Rate Optimisation has become a bigger focus for ecommerce brands over the past few years as consumer expectations of websites become stronger.

Gareth is the founder and CEO of Flockr; specialists in social proofing. Social proofing is not only a key driver when it comes to influencing purchase decisions but also a key CRO tactic to help improve website conversion rates.

This will be an unmissable episode for any brands who are successfully driving an increase of traffic to site but are not seeing the success translate into units sold or revenue generated.

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