What Does Audience Mean in The Age of Automation?

In this new digital landscape of automation, machine learning and targeting driven by algorithms, what is the new meaning of audience and what does that mean for ecommerce brands?

Join Andy and Danielle as they have a candid discussion about:

  • The new meaning of audiences

  • Why audiences, audience research and personas are still paramount to the success of your strategy

  • How you can use those techniques to compliment automation and machine learning led campaigns

  • And lots more!

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