What is Performance Marketing?

Performance Marketing, Ecommerce Strategy

When choosing to improve your business’s digital marketing strategy, you’re sure to stumble upon many new and unfamiliar terms. One of which might be Performance Marketing. If you are planning on growing your brand’s online presence, it’s important to know what tools are available to you and how it can be of use to your business. So, read on to find out what performance marketing is, who uses it, and how you can successfully run a performance marketing campaign.

So what exactly is performance marketing?

Performance marketing is a just one approach in the digital marketing sector that focuses on generating conversions and sales through the analysis of historic data. What sets it apart from other forms of digital marketing is that it reviews multiple channels collectively, seeing how they work with each other in order to make more informed decisions when you are creating your own strategy.

How can a performance marketing agency help you?

Hiring an experienced agency who are able to give you assistance with campaigns can help accelerate the pace at which you can reap the rewards of the digital marketing sphere. They can create, test and measure campaigns, observing which audience profiles are the most successful in producing conversions and which channels you should be using.

Having access to this kind of specialist knowledge and tools is the best way to achieve your business goals, as it is backed up by data-driven insights. This will then help you to create content that will convert into qualified leads or sales, helping to improve growth and revenue generation.

Building your Performance Marketing Strategy

There are lots of different factors to consider when creating your own approach that will help to support your business objectives, as there is no one strategy that will work for every business or brand. You have to consider both short and long-term goals, and how each individual digital campaign will work towards achieving them.

Your campaign goal may be:

  • Driving traffic to a landing page

  • Growing brand awareness

  • Retargeting consumers

  • Lead Generation

  • Engagement

  • Conversions

When you have decided what the goal of your performance marketing campaign is you then have to select a channel that you think will best support it, based on your desired audience persona and the channels that they are most likely to convert from. When doing this you must consider the reach, opportunities, and type of audience on each channel.

Once you have launched your campaign, the most important factor of any performance marketing strategy is making sure you are efficiently collecting metrics. These will help you analyse if your campaign is a success, the journey that each user makes, and better inform future decisions you make surrounding campaigns.

Performance Marketing at the Revenue Growth Agency

At RGA, we offer our clients a unique service, taking a multi-service approach to build a well-rounded strategy that means you can achieve your objectives as a business. We place revenue and profitability at the centre of our methodology, along with giving you access to our years of expertise in the performance marketing sphere.

Our aim is to help you to make better decisions for your business, working collaboratively with our clients to identify and target the ideal consumer. This better informs channel selection and strategy, to create campaigns that turbo charge revenue growth.

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If you or your brand are looking for support with a particular service or have a question about what you've just read, get in touch and we'll be happy to help!

Looking for


If you or your brand are looking for support with a particular service or have a question about what you've just read, get in touch and we'll be happy to help!